Mailchimp is a popular email marketing tool that just about anyone can use. It is a quintessential email marketing and e-newsletter solution company. Their powerful and intuitive tools and services enable them to send beautiful emails or send personalized emails and newsletters to the customers, grow lists, monitor subscribers’ activity, and measure results. It can help in keeping in touch with customers, building email lists, and providing the essential data you need to grow your business. It is one of the most popular email marketing platforms available.

Mailchimp is an email marketing service that was founded or launched in 2001 and has over 7 million subscribers worldwide. Its client has grown to include more than 800,000 users. The company offers three products- Mailchimp, Mailchimp Pro, and Mailchimp Enterprise.

On September 13, 2021, Intuit, an American business that specializes in financial software, announced its acquisition of Mailchimp. On November 1, 2021, Intuit officially completed the acquisition of Mailchimp.

In this article, we will give some basic guidance on how to get started with Mailchimp. It also provides an overall look and basic features of Mailchimp.  Also, how it can be used for email campaigns and much more. This article provides a comprehensive guide to Mailchimp.

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Mailchimp: A Complete Guide

MailChimp is one of the largest and most popular email marketing and newsletter-sending services to customers. The company has grown tremendously and has made many big changes over a few years. With these changes, MailChimp has become popular in sending newsletters.

Why do you need a newsletter?

A newsletter is one of the best ways to keep in touch with customers. It is also a great way to show off your expertise in any particular field. By adding new content regularly, one can put himself ahead of the competition.

What is Mailchimp?

Mailchimp is a marketing and electronic mail provider that is used by small businesses as well as medium-sized businesses. It allows to create and send newsletters, manage contacts, and access other marketing tools all in one place. It can be used for free or it can be upgraded to a paid version.

Mailchimp: How to use Mailchimp in 5 Easy Steps:

1. Setting up your Mailchimp profile

To get started, firstly go to For a new register, click on register to create an account. If you already have an account registered, go ahead and skip this step. Once logged in, make sure to verify your email address by clicking on the “Verify your email” link in the header of the page.

2. Sending a campaign

Mailchimp breaks down each step of the process into simple, easy-to-follow steps. First, create your campaign by uploading your list and selecting your template (choose from a variety of templates for various purposes like welcoming new members to your mailing list or promoting an event). Then, add content like text messages or images. Mailchimp can help to get this part done with their library of stock photos. Next, set up the time frame for when you want your campaign to run (choose one day or two weeks), select how many times it should be delivered, and decide whether you want a bounce-back message sent if a recipient doesn’t open it.

3. Choosing a template

Next, you have to select a template for your campaign. There are many templates available for free that can be used, or you can upload your own logo if you want to add. When you choose a template for your email, it’s important to know what kind of content will be sent. The templates tab has a list of all the templates that work with various types of emails. If you are not sure what type of email you want to send, take a quick look at the example emails on the right side of the page to get an idea of how they will look.

4. Adding Social Media Icons

In Mailchimp, you can add all social media icons which you want to add. It helps in increasing social media profile’s customer engagements. They will visit any social media profile which will help in increasing likes and followers.

5. Select Audience and send mail

Lastly, choose the list of contacts that you want to send to. Select audience or contact to whom the mail is to be sent. Then you can send mail after selecting the audience or contact. You can see the report whether the mail is reached or not and if reached, who all had opened the mail.

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I am Advin I work as a consultant for companies, small businesses & entrepreneurs to create digital strategies that scale-up customers, leads & sales with profitable returns.

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